Moooi releases real-life version of "impossible to produce" virtual chair by Andrés Reisinger

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Dutch design brand Moooi has partnered with 3D artist Andrés Reisinger to mass-produce his Hortensia chair, which went viral on Instagram as a rendering and become known as "the chair that could not be made".

Initially designed in 2018 as a purely digital piece of furniture, the armchair with its plump, hyper-tactile exterior has now been made into a physical chair covered in 30,000 fabric petals. It is available from Moooi in the original soft pink colour as well as a light grey.

The global release marks what is thought to be the first time that a product designed for the digital world has gone into mass production.

"This is the start of a new dialogue between designers and brands," Moooi CEO Robin Bevers told Dezeen.

"Designers will not wait to be commissioned by brands or abide by their briefings," Bevers added.

"Instead, they will take the initiative and bring their work out there. Brands will be forced to step up, more power will go to the artists and designers, and the world will become a more beautiful place."

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